2002 Press Releases

FOLIOfn Offers the Lowest Trades with No Minimums; Introducing $4.00 Buys and Sells


VIENNA, Virginia – FOLIOfn, the pioneer of FOLIO Investing and other financial innovations, launched a new $4 pricing plan to attract a growing target audience, beginning online investors who want to “pay as they go” and trade for a minimal cost.

“This plan allows customers who aren’t ready to own a diversified portfolio right away, to build one step by step for minimal costs,” says Steve Wallman, CEO and founder of FOLIOfn, “There are no account minimums, and since both buys and sells are $4.00, they cannot get a better bargain at any other brokerage.”

FOLIOfn uses its innovative twice-daily window trading system to keep commissions as low as possible, and pass the savings onto its customers, making it an ideal solution for those looking for a long-term investment strategy based on the benefits of diversification. Also, since FOLIOfn, where possible, matches customer orders internally between the bid and the ask price, customers can in many cases get better execution prices, thus increasing their savings. Customers have the option of trading at any time, by sending orders directly to the market, for $14.95 a trade.

“So many aspects of the FOLIO Investing system are geared toward helping the investor minimize their costs and maximize their returns,” says Rich Hagen, Vice-President of Retail Operations, “Now, we can share our superior service for an excellent value to broader consumer groups, both the more sophisticated investor, who wants to diversify immediately and sees the value of a low, flat fee option and beginning investors, who want to minimize upfront investing costs, and pay as they go.”

FOLIO Investing’s pricing plans include a number of investing features, such as portfolio-picking tools, performance charting, tax management tools, back-testing, automatic rebalancing, and twice-daily window-trading. Adding the $4.00 a buy and sell option, now available at www.foliofn.com, allows even more investors to enter the market and experience the cost-savings and efficiency of FOLIO Investing.

About Folio Investing

Folio Investing, a division of FOLIOfn Investments, Inc., is an online brokerage that enables investors to manage stocks, ETFs, and mutual funds as integrated investment portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in over 100 Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Unlimited Plan features unlimited commission-free trading in twice-daily windows for only $29 a month or $290 a year. Ready-to-Go Folios can be managed or unmanaged, are not registered investment companies, and are offered by FOLIOfn Investments, Inc., a registered broker-dealer. FOLIOfn Investments, Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments, Inc., is a member of FINRA/SIPC.