2002 Press Releases

FOLIOfn Launches New SMA Technology—FOLIO Allocator℠ Company Continues Significant Innovation of Current Platform


VIENNA, Virginia – FOLIOfn today announced FOLIO Allocator℠, its innovative, next-generation technology SMA (Separately Managed Account) product. This technology product will provide advisors, money managers, mutual fund companies, wrap sponsors and others with a unique and innovative way to deliver mass customizable higher-level client services more efficiently.

FOLIO Allocator allows an advisor or sponsor to:

  • Create multiple templates and allocations for clients;
  • Easily administer accounts with multiple portfolios in each account;
  • Employ multiple managers from multiple firms for a single account;
  • Subscribe global allocations among all portfolios;
  • Have greater ability to customize for each customer.

With FOLIO Allocator, the advisor or sponsor significantly reduces the account opening workload and realizes far greater asset management efficiencies. In addition, this technology creates new opportunities for sponsors and others to create new products and offer new services. There is no other technology like it available on the market today.

“The financial services industry has been searching for a way to deliver SMA or MSMA (Multiple Style/Discipline and Multiple Manager Account) programs with greater ease and efficiency,” said Steven Wallman, founder and CEO of FOLIOfn. “We are responding to that demand with FOLIO Allocator. Our breakthrough technology provides advisors and sponsors with the ability to deliver multiple portfolios—more easily and more customizable to individual clients’ needs—in one single account. This is going to revolutionize the SMA business and allow the multi-manager industry to take off.”

While SMA and MSMA programs have been successful in attracting new assets, current technology makes it very difficult for most advisors or sponsors to scale to a larger client base or additional managers. Before FOLIO Allocator was introduced, advisors or sponsors who wanted to create these programs opened multiple accounts for one client and struggled with account-by-account allocation issues. This account workflow and process has extraordinary inefficiencies and high cost.

“Our customers aim to stay on the cutting edge of the financial services industry. They are counting on us to provide the tools and the technology for them to be successful,” said Wallman. “We will continue to deliver a stream of enhancements to our platform, allowing firms to offer just about any service they think is right for them. We look forward to more companies building entire new product lines based on our technology.”

This new technology launched today highlights FOLIOfn’s on-going commitment to enhancing its industry-leading brokerage and technology platform, upon which a broad array of financial applications can be created. It complements the myriad other benefits that the FOLIOfn platform offers. The list includes simple yet powerful paperless workflow processes, tax-lot accounting, portfolio management, portfolio customization tools, complete Web-based interfaces for clients, online reporting tools and various levels of “permissioning” so that advisors, sponsors, managers and customers can all be allocated the level of responsibility and discretion each desires or needs to manage the account efficiently or even create new kinds of programs.

FOLIOfn offers it services on both a full-service basis and technology licensed basis. Firms such as Brinker Capital, Quick & Reilly, and more than 500 credit unions have applications using FOLIOfn technology.

About Folio Investing

Folio Investing, a division of FOLIOfn Investments, Inc., is an online brokerage that enables investors to manage stocks, ETFs, and mutual funds as integrated investment portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in over 100 Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Unlimited Plan features unlimited commission-free trading in twice-daily windows for only $29 a month or $290 a year. Ready-to-Go Folios can be managed or unmanaged, are not registered investment companies, and are offered by FOLIOfn Investments, Inc., a registered broker-dealer. FOLIOfn Investments, Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments, Inc., is a member of FINRA/SIPC.