2002 Press Releases

FOLIOfn Announces New Sales & Marketing Initiatives


VIENNA, Virginia – FOLIOfn, Inc. today announced plans to expand its sales and business development efforts in response to recent product enhancements and the increased interest in the use of FOLIOfn technology. Interest is coming from financial advisors, mutual funds, and participants in the Separately Managed Account (SMA) industry.

“This new initiative, has been driven by interest from independent financial advisors, as well as SMA sponsors and money managers either participating, or wishing to participate in this rapidly growing segment of the managed money business,” said Mike Avon, director of business development at FOLIOfn.

“We are in the process of enlarging our sales and marketing groups to meet the demands of the marketplace,” said Steven Wallman, founder and CEO of FOLIOfn. “While increasing focus on selling and generating revenues, we also will further streamline other parts of our organization, because much of our technological developmental work has now been completed.”

To assist in this strategic initiative, industry consultant Alan Sislen has increased the consulting time that he will be spending with FOLIOfn. Mr. Sislen, founder and president of Managed Account Perspectives, LLC provides executive level management consulting to current and prospective participants in the growing managed account industry. Prior to starting this consulting firm, Mr Sislen was the first vice president and senior director of Merrill Lynch&squo;s Investment Consulting Group.

“FOLIOfn is a entrepreneurial company that has developed an outstanding technology platform for the financial services industry,” said Mr. Sislen. “Although I have consulted with FOLIOfn during the last year, now that their platform is largely completed, I look forward to helping them begin to realize the potential of what they have built. The marketplace is looking for more efficient and more economical business models. FOLIOfn will be one of the leading firms providing the managed account industry and individual financial advisors with highly efficient ways to manage and intelligently grow their businesses.”

In addition to the company’s new advisor and managed accounts marketing initiatives will be the launch of a retail focused radio advertising campaign beginning in mid-August. Radio spots will initially be aired on WTOP AM/FM in the Washington D.C. metropolitan area. In addition to the radio campaign, the company has targeted cost effective online advertising programs.

FOLIOfn offers it services on both a full-service basis and technology licensed basis. Firms such as Brinker Capital, Quick & Reilly, and more than 500 credit unions have applications using FOLIOfn technology.

About Folio Investing

Folio Investing, a division of FOLIOfn Investments, Inc., is an online brokerage that enables investors to manage stocks, ETFs, and mutual funds as integrated investment portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in over 100 Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Unlimited Plan features unlimited commission-free trading in twice-daily windows for only $29 a month or $290 a year. Ready-to-Go Folios can be managed or unmanaged, are not registered investment companies, and are offered by FOLIOfn Investments, Inc., a registered broker-dealer. FOLIOfn Investments, Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments, Inc., is a member of FINRA/SIPC.