2003 Press Releases

FOLIOfn Builds Mutual Fund Supermarket to Expand its Offering to Financial Advisors as well as Separately Managed Account and Mutual Fund Wrap Sponsors


VIENNA, Virginia – FOLIOfn, Inc., the innovative online brokerage firm and financial services technology provider, announced that it has expanded its open-ended mutual fund offering on its FOLIO Advisor and FOLIO Manager platforms to create a one-stop shopping solution for financial advisors as well as separately managed account (SMA) and mutual fund wrap sponsors. The FOLIO Advisor platform has been unique in allowing advisors along with SMA and wrap sponsors to create and manage diversified portfolios of securities for multiple clients on a highly cost-effective basis. Furthermore, the FOLIO Manager platform offers the most efficient SMA platform in the market.

Folios provide distinct benefits, including ease of mass customization, great tax efficiency, specific security exclusions, and simplicity of use as well as significant cost advantages. Through its FOLIO Advisor and integrated FOLIO Manager platforms, FOLIOfn provides superior portfolio management, model synchronization and trading front office technology, with integrated tax management tools, automated stock exclusions, online proxy voting, client level access, multiple client and firm level permissioning, and much more.

Steven M. H. Wallman, CEO and Founder of FOLIOfn, said, “Our patented platform is now the first that allows for the seamless integration of equities and funds in one or multiple manager run models within a single account. While the program sponsor or advisor is now able to offer the most cost efficient and comprehensive managed investment program in the industry, the real winner is the client—who is provided with a customized investment solution at a fraction of the cost of traditional programs.”

Wallman continued, “Advisors have been quick to use traditional securities—any that can be traded on an exchange or NASDAQ—in Folios. However, those who also wished to use open-end mutual funds along with traditional securities in models and allocations, or to keep such funds in a client’s portfolio, had to maintain these investments outside of our platform. Our new mutual fund supermarket meets the needs of advisors as well as sponsors and allows us to continue to grow our business. In addition, we also look forward to making mutual funds available to our retail client base later this year.”

Greg Vigrass, Vice President and Head of FOLIOfn Institutional Sales, added, “A deep mutual fund offering makes our platform even more powerful and allows us to further expand our already growing institutional sales efforts to advisors, brokers, banks, SMA sponsors and now also mutual fund wrap sponsors, as well as our technology licensing initiatives to large financial institutions. Advisors can now execute asset allocation strategies across mutual funds and individual securities all within one account using our highly efficient and robust platform—a distinct value-added and unique capability.”

For a full listing of the mutual fund families currently on the FOLIO Advisor platform, please go to www.folioadvisor.com

About Folio Investing

Folio Investing, a division of FOLIOfn Investments, Inc., is an online brokerage that enables investors to manage stocks, ETFs, and mutual funds as integrated investment portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in over 100 Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Unlimited Plan features unlimited commission-free trading in twice-daily windows for only $29 a month or $290 a year. Ready-to-Go Folios can be managed or unmanaged, are not registered investment companies, and are offered by FOLIOfn Investments, Inc., a registered broker-dealer. FOLIOfn Investments, Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments, Inc., is a member of FINRA/SIPC.