2004 Press Releases

TheStreet.com And FOLIOfn Join Forces To Offer "TheStreet.com Folios"


NEW YORK, New York and VIENNA, Virginia – TheStreet.com, Inc. (Nasdaq:TSCM), a leading multimedia provider of financial commentary, research, analysis and news, today announced that it has teamed with FOLIOfn, Inc., an online investing firm and financial services technology provider, to create “TheStreet.com Folios.” This new approach to investing combines the financial expertise found in TheStreet.com’s premium subscription products with FOLIOfn’s patented portfolio investing system’s low-cost and fractional shares trading advantages. The program will kick-off with the launch of the “Action Alerts PLUS Folio,” available at www.foliofn.com/thestreet, which is designed to make investing easier and more convenient for a diverse range of self-directed investors.

“Some of our subscribers asked us for an easier way to keep up with the high amount of recommendations that are given in our premium subscription offerings,” said James Lonergan, TheStreet.com president and COO. “We’ve listened and understand their needs. By integrating our subscriptions with FOLIOfn’s cutting-edge investing technology, we have created a way for investors at every level to implement a practical and complete model-based investing strategy based on their individual needs and financial goals.”

FOLIOfn’s patented, Web-based brokerage technology will empower investors to take full advantage, simply and easily, of TheStreet.com’s portfolio recommendations, actions and advice. The technology enables individuals to invest in dollar amounts with no minimum investment, and allows them to buy and sell fractions of shares. Investors can buy an entire portfolio at once, and have any dollar amount automatically distributed at the proper weights across all of the stocks in the portfolio.

FOLIOfn also makes it quick and easy to mimic a portfolio as it is updated. When TheStreet.com updates its model, subscribers can go to FOLIOfn’s web site where they can adjust their own portfolios to mimic the model, easily placing all the necessary buy and sell orders with just a few mouse clicks. Investors also can customize their portfolios, buying or selling individual securities as they wish at any time.

Trading costs for an actively managed portfolio also are attractive using FOLIOfn’s “window trading” system.

“We are very pleased that TheStreet.com has chosen our unique online investing service to empower their Action Alerts PLUS subscribers to put this complete portfolio strategy into practice,” said Steven M.H. Wallman, CEO of FOLIOfn. “FOLIOfn brings a unique accessibility and affordability to portfolio-based investing that will add real value to the Action Alerts PLUS offering.”

In addition to the Action Alerts PLUS Folio, other subscription products using TheStreet.com model portfolios will be integrated with FOLIOfn technology in the near future.

About TheStreet.com, Inc.

TheStreet.com, Inc. (Nasdaq: TSCM) is a leading provider of independent research, financial commentary, analysis and news. Founded in 1996, the Company completed its initial public offering in May 1999. On the Internet, its premium, subscription-based Web site, “RealMoney.com” is accompanied by the professionally oriented subscription sites, “Street Insight,” “RealMoney Pro Advisor,” and the free, flagship site, “TheStreet.com.” The Company also produces a suite of subscription services for use by professionals and self-directed investors, each designed to help a specific segment of the investing public make better-informed investing and trading decisions. TheStreet.com’s wholly-owned subsidiary, Independent Research Group LLC (IRG), develops independent research and services focused exclusively on meeting the performance needs of hedge funds and money managers. IRG’s proprietary equity research provides in-depth, action-oriented investment ideas from its in-house, top-tier industry analysts, without the conflicts created by investment banking, underwriting and proprietary trading.

About Folio Investing

Folio Investing, a division of FOLIOfn Investments, Inc., is an online brokerage that enables investors to manage stocks, ETFs, and mutual funds as integrated investment portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in over 100 Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Unlimited Plan features unlimited commission-free trading in twice-daily windows for only $29 a month or $290 a year. Ready-to-Go Folios can be managed or unmanaged, are not registered investment companies, and are offered by FOLIOfn Investments, Inc., a registered broker-dealer. FOLIOfn Investments, Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments, Inc., is a member of FINRA/SIPC.