2005 Press Releases

Online Broker FOLIOfn Introduces $3.95 Trades


VIENNA, Virginia – Online brokerage firm FOLIOfn Investments, Inc., (www.foliofn.com) has introduced unlimited $3.95 trades for market, limit, stop, and stop-limit orders of any amount of shares, with no prior minimum amount of trades required, no minimum account balance, and for all account types.

“Our mission is using technology to enable better investing,” said FOLIOfn Chief Executive Officer Steven M.H. Wallman, “and we have leveraged our advanced technology to introduce what we believe is the industry’s most truly useful online brokerage service for the individual investor.

“Our $3.95 per trade pricing plans for market, limit, stop, and stop-limit orders, combined with our commission-free trading in our twice-daily trading windows, make us the choice for cost-conscious investors,” Wallman said. “And our patented trading system, with its fractional shares trading capability, allows our customers to diversify instantly, buying complete portfolios of securities with no minimum investment. Our powerful performance tracking, portfolio management and tax management tools are the same ones major investment advisory firms use to manage their clients’portfolios. We’ve combined all these advantages to help our customers become smarter investors.”

Low-Cost Membership Plans

FOLIOfn’s two new trading plans that include the $3.95 trades are comprehensive offerings based on monthly or annual memberships. The firm’s Silver Membership provides unlimited $3.95 market, limit, stop, and stop-limit orders, as well as up to 400 commission-free trades per month in FOLIOfn’s morning and afternoon trading windows, all for an introductory price of $24.95 per month.

The FOLIOfn Gold Membership provides 10 free market orders each month, with additional market, limit, stop, and stop-limit orders at $3.95 each. The plan also includes up to 600 commission-free window trades each month. Its $39.95 per month, or $399 per year, membership fee makes it the preferred plan for the investor who wants to own and manage a broadly diversified portfolio.

“Our technology and pricing provide all investors the ability to pursue investment strategies that would be possible or practical only for high net worth clients at other brokerage firms,” Wallman said. “For example, our clients can buy a complete portfolio containing 30, 40 or 50 securities at once. Then, they can cost effectively place limit or stop orders on individual securities within the portfolio to help protect profits.”

Advanced Portfolio and Tax Management Tools

FOLIOfn’s portfolio management tools also allow investors to track the performance of their investments and compare their fundamental folio statistics against various indices, stocks or mutual funds that can be selected as benchmarks. Individual securities and entire portfolios also can be“back-tested” to see how they would have performed over a historical period compared to selected benchmarks.

The firm’s tax management tools facilitate trade management in line with one of eight tax strategies that can be pre-selected by the investor. The system also automatically tracks and records tax lots for every trade and allows losses to be easily harvested for tax purposes. Tax documents are delivered online, and data can be downloaded easily into spreadsheets and tax preparation programs.

“Our new trading plans and our online tools provide exceptional value for the individual investor who wants to combine low trading costs with the ability to establish a diversified portfolio instantly and manage it effectively,” Wallman said. “We’re confident that investors who sample our service and compare it with those of other online brokerages will choose FOLIOfn .”

About Folio Investing

Folio Investing, a division of FOLIOfn Investments, Inc., is an online brokerage that enables investors to manage stocks, ETFs, and mutual funds as integrated investment portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in over 100 Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Unlimited Plan features unlimited commission-free trading in twice-daily windows for only $29 a month or $290 a year. Ready-to-Go Folios can be managed or unmanaged, are not registered investment companies, and are offered by FOLIOfn Investments, Inc., a registered broker-dealer. FOLIOfn Investments, Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments, Inc., is a member of FINRA/SIPC.