2008 Press Releases

FOLIOfn Offers a Safe Haven for Cash During Turbulent Markets, Thanks to Unique Extended FDIC Insurance Offering


VIENNA, Virginia, September 24, 2008 – Due to the current turbulence in financial markets, many investors are worried about the safety of their cash in money market funds. FOLIOfn Investments Inc., the innovative online securities firm, has the perfect solution. The firm offers investors “a safe stash for big cash,” as reported by Business Week (7/25/08), thanks to its unique program. FOLIOfn provides an FDIC-insured cash investment offering with extraordinary government FDIC coverage of up to $2.3 million in individual accounts, and up to $5.75 million in retirement accounts, by spreading deposits over a network of 23 banks. This coverage is offered to both FOLIOfn’s retail and institutional clients.

“Our firm offers investors exceptional safety for their cash during these tumultuous times,” commented Steven Wallman, founder and CEO of FOLIOfn. “Moreover, our only business is to serve our customers, and we do not have any exposure to the lines of business that are under fire today in the financial markets.”

FOLIOfn, voted “Best of the Web for Alternative Investing” by Forbes.com, enables investors to create and manage portfolios, called Folios, of up to 100 securities each with just a few clicks of a mouse. A Folio is much like a personalized mutual fund or Exchange Traded Fund (ETF). With FOLIO Investing®, individual investors can affordably purchase entire portfolios of securities that allow the diversification of mutual funds with the cost, control, and tax benefits of owning individual securities.

The unique, patented FOLIO Investing platform offers distinct benefits for investors: diversification, customization, low cost, tax efficiency, performance measurement, and a FOLIO wizard to help investors decide what to select. For only $29 per month—or $290 for an entire year—self-directed investors get unlimited portfolios, unlimited accounts, and unlimited commission-free trading in twice-daily windows, and $3 stop, limit and market order trades. Investors can create their own FOLIOs or select from over 100 Ready-To-Go (RTG) Folios®, based on various target dates, indices, geographies, sectors, themes, and styles. In addition, FOLIOfn recently launched conservative, moderate and aggressive target-date Folios, which were cited in the Wall Street Journal (12/27/07) as one solution to the problem of “one-size-fits-all” target-date funds.

FOLIOfn Institutional’s proprietary FOLIOAdvisor trading platform offers financial advisors a unique advantage in the investment business (www.folioadvisor.com). This easy-to-use, web-based investing platform allows financial intermediaries to create and distribute customized, model-based investment portfolios and strategies. Financial institutions can easily buy, sell or rebalance their investments in a single transaction, across hundreds, or even thousands, of client accounts.

“FOLIOs are the next-generation offering after mutual funds and are unrivaled in what they offer investors,” summarized Wallman.

About Folio Investing

Folio Investing, a division of FOLIOfn Investments, Inc., is an online brokerage that enables investors to manage stocks, ETFs, and mutual funds as integrated investment portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in over 100 Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Unlimited Plan features unlimited commission-free trading in twice-daily windows for only $29 a month or $290 a year. Ready-to-Go Folios can be managed or unmanaged, are not registered investment companies, and are offered by FOLIOfn Investments, Inc., a registered broker-dealer. FOLIOfn Investments, Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments, Inc., is a member of FINRA/SIPC.